Introduction to Video Marketing

If your business or blog isn’t using video marketing, then you are missing
out on one of the most engaging, influential and potentially profitable
forms of marketing of them all.
Video marketing has the ability to grab attention and to help you
establish authority in ways that no other form of marketing can approach;
so it’s absolutely vital that you start leveraging this type of marketing in
your strategy as soon as possible. In fact, video marketing is so powerful
that it could very well be all that you need in order to get word out about
your business.
Recent studies indicate that more than half (57%) of people have watched
at least one video online at some point in their lives, while nearly one
fifth of people (19%) say they watch videos online every day. These
numbers are rapidly growing as more people are using the Internet and
social media every day.
As much as society loves the television, computers are gradually taking
over the device. If you have a newer model television, all it takes is a USB
cable to connect your TV to your computer. With a variety of online
services and streaming websites out there, you can watch anything you
want online, whether it’s your favorite show, new movies, or your local
news cast.
Recent studies also project that more than half of people who watch a
video they consider “good” will end up sharing the video with their
friends via social media or email. This is an example of how online videos
can go viral, which is something we’ll talk about later, on this blog.
As the Internet has advanced, audio and video files are replacing text and
graphics. This extremely powerful medium is something many marketers
can use to send their online businesses from the bottom to the top.